Long-time Fairfield resident Terry Baker has accepted the position of Executive Director of the Fairfield Iowa Convention & Visitors Bureau (CVB) effective tomorrow July 1st.
CVB Board President Marg Dwyer said, “The CVB is in great hands with Terry Baker: she has 12 years of experience in tourism, strong connections in our regional market, is a competent and capable leader, a skilled marketer and a staunch cheerleader for this community. We are thrilled to have her continue with the Bureau and excited to have her at the helm. Terry’s creativity, energy, and loyalty to this region and the CVB are deeply appreciated and greatly valued.”
Baker previously served as the organization’s Assistant Director for 12 years, smoothly transitioning to the role of Interim Director after the resignation of former Executive Director Rustin Lippincott in mid-March 2020. Baker brings to the organization a background in marketing, social media strategy, branding, and small business development. As a master level graduate of the Iowa Tourism Leadership program, Baker played the lead role in the citywide branding efforts and community tourism assessment, which led to developing numerous strategies and projects for improving Fairfield’s destination ranking.
The Convention & Visitors Bureau was created as a separate 501(c)6 organization in 2008, funded primarily by local hotel/motel tax revenues. The Bureau’s mission is “…to attract visitors, drive economic growth through tourism, and establish Fairfield and Jefferson County as a unique travel destination.” Normally, it promotes what 2018 research says is a $42 million tourism industry here. In response to the COVID pandemic, the CVB under Baker’s leadership has found new ways to provide value to its stakeholders with its “Visit Fairfield…Later” plan, virtual shopping initiatives, special resources for local vendors, and sharing of trends and possibilities with local leaders.
“I’m looking forward to serving Fairfield’s diverse & vibrant tourism industry,” Baker said. “The visitor economy is a big contributor to our community’s prosperity. Our love of local art, entertainment, creative businesses and local culture all help to build a story that attracts visitors, as well as workforce talent seeking to relocate. I’m excited to work with Fairfield’s hospitality industry and local businesses as we continue to put Fairfield’s stories into the marketplace.”
Visit www.TravelFairfield.com to learn more about the CVB.